Comscore Reappointed for Another Term as Preferred Digital Audience Currency in Malaysia

Malaysian Digital Association (MDA) affirms Comscore’s value as a trusted, holistic online audience measurement provider

Kuala Lumpur, Malaysia, November 21, 2019 – Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has been reappointed once again as the preferred vendor for digital audience currency in Malaysia. The two-year agreement reflects Comscore’s continuing commitment to providing the Malaysian market with a trusted measurement currency across platforms.

The reappointment was made by the Malaysian Digital Association (MDA), who represents online publishers, advertising agencies and digital service providers in Malaysia. This is the fourth term Comscore is working with MDA.

“As the digital advertising industry continues to grow in Malaysia, it is critically important that the market has reliable third-party measurement that enables both buyers and sellers to transact with confidence,” said Serm Teck Choon, President of MDA. “We believe Comscore remains the right choice to help spur continued development of the market.”

The reappointment follows Comscore’s launch earlier this summer of Video Metrix® Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.

“We’re thrilled to be reappointed as the digital audience currency for the Malaysian market,” said Kedar Gavane, senior vice president, Asia Pacific at Comscore. “This is a critical market for Comscore, and we look forward to continuing to help companies improve their return on investment and make future decisions with confidence.”

Present in 70 countries, Comscore is the appointed online measurement standard in several markets across the globe, including Malaysia, Indonesia, the UK, Spain, Finland and Norway.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.

About Malaysian Digital Association
The Malaysian Digital Association (MDA) is a representative body that comprises online publishers, advertising agencies, creative agencies and digital service providers. Founded in 2009, MDA has been instrumental in shaping the Malaysian digital industry and is committed to driving it forward with innovative initiatives. Such initiatives include the endorsement of digital measurement partners for the industry, Digital Wednesday events, MDA School, Best Practice Reports, MDA Video Series and d Awards. For more information about MDA, please visit www.malaysiandigitalassociation.org.my or contact Zati at the MDA Secretariat at Telephone: +6037660-8535 or zati@macomm.com.my.

Jansen Bek
Comscore, Inc.
+65 67040253
worldpress@comscore.com