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Audience Measurement and Campaign Delivery Validation & Optimisation Solutions Now Directly Available on leading Netbox and Kubik Software
Milan, 18 October 2013 - Comscore, Inc. (NASDAQ : SCOR ), a leader in measuring the digital world, announced today strategic partnerships with Media Consultants and Mediasoft, two Italian companies providing forecasting, planning and analysis software to the advertisers and agencies. Under this agreement and upon an additional subscription, clients will access Comscore audience measurement services - Comscore MMX®, Comscore Video Metrix® and Comscore integrated solution for campaign delivery validation and in-flight optimisation – Comscore validated Campaign Essentials® - directly within Media Consultants and Mediasoft systems.
The full Italian version of the press release is available here
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Hélène AzevedoComscore, Inc. +33 (0) 1 42 47 45 06worldpress@comscore.com
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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