Consumers set up a blockbuster holiday season at the Box Office
SPOX.com Grows 143 Percent to Reach 2 Million Unique Visitors
LONDON, U.K., June 3, 2008 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its April rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the Comscore World Metrix audience measurement service.
The month saw increases to the retail – sports/outdoor, home, job search, health care and education – information categories. As a result of its new partnership with Bravo Sport youth magazine, traffic to SPOX.com grew 143 percent to nearly 2 million visitors. Google Sites remained the most visited German Web property with 25.8 million visitors.
Top Gaining Site Categories for April 2008
Top 10 Gaining Site Categories by Number of German Unique VisitorsApril 2008 vs. March 2008Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
Mar-2008
Apr-2008
% Change
Total Internet : Total Audience
34,268
34,539
1%
Retail - Sports/Outdoor
5,017
6,778
35%
Home
1,162
1,558
34%
Job Search
3,330
4,133
24%
Health Care
1,171
1,419
21%
Education - Information
4,418
5,230
18%
Jewelry/Luxury Goods/Accessories
518
604
17%
Family
3,056
3,498
14%
Health - Information
5,874
6,592
12%
General News
11,842
13,010
10%
Hobbies/Lifestyle - Food
2,790
3,047
9%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for April 2008
Top 10 Gaining Properties by Number of German Unique Visitors*April 2008 vs. March 2008Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
SPOX.com
789
1,917
143%
Buecher.de
1,067
1,666
56%
uni-protokolle.de
1,177
1,702
45%
Mister-wong.de
1,513
2,109
39%
United Online, Inc
1,804
2,496
38%
Wer-kennt-wen.de
1,844
2,342
27%
Sueddeutscher Verlag Sites
2,807
3,361
20%
Hubert Burda Media
3,686
4,332
Volkswagen
1,962
2,272
16%
Mair Gruppe
1,411
1,633
*Ranking based on the top 100 German properties in April 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for April 2008
Top 25 Properties by Number of German Unique Visitors*April 2008 vs. March 2008Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Apr-08 Rank
Mar-08 Rank
Total Unique Visitors (000) Apr-08
N/A
1
Google Sites
25,790
2
eBay
18,394
3
Microsoft Sites
18,271
4
AOL LLC
16,602
5
United-Internet Sites
16,169
6
7
ProSiebenSat1 Sites
15,393
Wikipedia Sites
15,014
8
Arcandor AG
14,634
9
10
T-Online Sites
14,484
Otto Gruppe
13,263
11
12
Deutsche Telekom
12,226
Yahoo! Sites
11,606
13
14
Vodafone Group
11,488
Amazon Sites
11,188
15
freenet AG
11,162
16
Axel Springer AG
10,914
17
Lycos Europe Sites
9,642
18
Verlagsgruppe Georg von Holtzbrinck
9,610
19
RTL Group Sites
8,767
20
21
The Mozilla Organization
8,017
22
Deutsche Bahn
7,663
23
Fox Interactive Media
7,396
Vogel Burda Communications
6,823
24
ARD Sites
5,754
25
27
Ciao Sites
5,751
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com