Consumers set up a blockbuster holiday season at the Box Office
Travel, Career, Tax, and Real Estate Sites Experience Gains in the New Year
Moneysupermarket.com up 79 Percent to 6.6 Million Visitors
LONDON, U.K., February 28, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the Comscore World Metrix audience measurement service. The month saw increases to travel, career, tax, and real estate sites as U.K. Internet users took stock of the past year and made plans for 2008. Moneysupermarket.com grew 79 percent to 6.6 million visitors, becoming the U.K.’s 20th ranked property in January.
Top Gaining Site Categories for January 2008
Top 10 Gaining Site Categories by Number of U.K. Unique VisitorsJanuary 2008 vs. December 2007Total U.K., Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Total Unique Visitors (000)
Dec-2007
Jan-2008
% Change
Total Internet : Total Audience
32,981
33,254
1%
Car Rental
837
1,505
80%
Career Resources
3,175
5,307
67%
Job Search
2,471
4,128
Hotels/Resorts
7,072
10,864
54%
Airlines
6,852
10,000
46%
Online Travel Agents
9,480
13,534
43%
Taxes
86
121
42%
Training and Education
1,937
2,714
40%
Real Estate
6,746
9,450
Career Services and Development
8,563
11,674
36%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for January 2008
Top 10 Gaining Properties by Number of U.K. Unique Visitors*January 2008 vs. December 2007Total U.K., Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Property
First Choice Holidays PLC
1,612
3,874
140%
Arcandor AG
1,877
4,396
134%
TUI Group
2,065
4,577
122%
British Airways
1,963
3,564
82%
Moneysupermarket.com Financial Group
3,699
6,627
79%
Priceline.com Incorporated
1,651
2,864
73%
Travelport
1,618
2,760
71%
JOBCENTREPLUS.GOV.UK
1,825
3,111
70%
Reed Elsevier Group
1,894
3,213
EasyGroup
2,506
4,237
69%
*Ranking based on the top 100 U.K. properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for January 2008
Top 25 Properties by Number of U.K. Unique Visitors*January 2008 vs. December 2007Total U.K., Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Jan-08 Rank
Dec-07 Rank
Total Unique Visitors (000) Jan-08
N/A
1
Google Sites
29,633
2
Microsoft Sites
28,102
3
eBay
21,363
4
Yahoo! Sites
21,208
5
BBC Sites
19,176
6
Amazon Sites
14,628
7
8
Ask Network
14,542
9
Wikipedia Sites
14,005
10
FACEBOOK.COM
12,840
15
Lycos Europe Sites
11,886
11
Fox Interactive Media
11,816
12
AOL LLC*
11,372
13
14
BEBO.COM
11,359
Apple Inc.
11,217
18
DMGT
10,722
16
CNET Networks
9,525
17
Home Retail Group
9,219
Tesco Stores
8,827
19
20
British Sky Broadcasting (BSkyB)
8,097
60
21
23
Adobe Sites
6,554
22
31
News International
6,359
55
Expedia Inc
6,337
24
28
Virgin Group
6,270
25
Orange Sites
6,183
*** Beginning with January 2008 Comscore data, Time Warner Network has now been divided into AOL LLC, which includes all AOL related entities, and Time Warner – Excluding AOL
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com