Consumers set up a blockbuster holiday season at the Box Office
Time Spent per Viewer Up 29 Percent Since Beginning of 2007
RESTON, VA, January 17, 2008 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released its Comscore Video Metrix report for November 2007, indicating that more than 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging 3.25 hours of video per person during the month. Google Sites, which includes YouTube.com, increased its video market share by more than two percentage points to 31.3 percent from October to November.
Google Expands Lead in Online Video Market Share
Americans viewed nearly 9.5 billion online videos in November, with Google Sites once again ranking as the top U.S. video property with 3 billion videos viewed (31.3 percent share of all videos viewed), 2.9 billion of which occurred at YouTube.com (30.6 percent). Fox Interactive Media ranked second with 419 million videos viewed (4.4 percent), followed by Yahoo! Sites with 328 million (3.5 percent) and Viacom Digital with 304 million (2.6 percent).
Top U.S. Online Video Properties* by Videos ViewedNovember 2007Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos Viewed
(MM)
Share (%) of
Videos
Total Internet
9,491
100.0%
Google Sites
2,966
31.3%
Fox Interactive Media
419
4.4%
Yahoo! Sites
328
3.5%
Viacom Digital
245
2.6%
Time Warner Network
184
1.9%
Microsoft Sites
181
Disney Online
96
1.0%
ABC.com
88
0.9%
ESPN
87
Break
47
0.5%
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
In total, 138 million Americans – approximately three in four U.S Internet users – viewed online video in November. Google Sites also captured the largest online video audience with 76.2 million unique viewers, followed by Fox Interactive Media with 46.3 million and Yahoo! Sites with 37.3 million.
Top U.S. Online Video Properties* by Unique Video ViewersNovember 2007Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Percent of all U.S. Internet Users
138,383
75.9%
76,187
41.8%
46,349
25.4%
37,300
20.5%
31,212
17.1%
28,470
15.6%
23,522
12.9%
10,361
5.7%
10,128
5.6%
9,969
5.5%
CBS Corporation
8,336
4.6%
Other notable findings from November 2007 include:
To request more information about Comscore Video Metrix, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com