Consumers set up a blockbuster holiday season at the Box Office
RESTON, VA, December 21, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the search marketplace. Among core search engines in November 2007, Google Sites remained the top search property with 5.9 billion core searches conducted, representing a 58.6-percent share of the search market.
November U.S. Core Search Rankings
In November, Google Sites share of core searches stood at 58.6 percent, virtually the same level as in October. Yahoo! Sites ranked second with 22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6 percent) and Time Warner Network (4.5 percent), which had the largest share point gain during the month (up 0.3 points).
Comscore Core Search Report*November 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Oct-07
Nov-07
Point Change Novt-07 vs. Oct-07
Total Core Search
100.0%
0.0
Google Sites
58.4%
58.6%
0.2
Yahoo! Sites
22.8%
22.4%
-0.4
Microsoft Sites
9.8%
Ask Network
4.7%
4.6%
-0.1
Time Warner Network
4.2%
4.5%
0.3
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10 billion searches at the core search engines, representing a 5-percent decline versus October. With one less day in the month, November can be a seasonally softer month for search activity. Nearly 5.9 billion core searches were conducted at Google Sites during the month, while Yahoo! Sites recorded 2.2 billion.
Search Queries (MM)
Percent Change Novt-07 vs. Oct-07
10,527
10,030
-4.7%
6,151
5,882
-4.4%
2,405
2,249
-6.5%
1,036
984
-5.1%
491
463
-5.8%
443
453
2.4%
November U.S. Expanded Search Rankings
In the November 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 7.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (984 million), and Time Warner Network (838 million). As a result of search activity likely related to holiday shopping, eBay and Amazon Sites both experienced an increase for the month with 489 million and 178 million queries, respectively.
Comscore Expanded Search Query ReportNovember 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
14,471
13,907
-3.9%
7,468
7,326
-1.9%
Google
6,184
5,923
-4.2%
YouTube/All Other
1,284
1,403
9.3%
2,577
2,395
-7.0%
Yahoo!
2,538
2,358
-7.1%
All Other
39
37
1,058
MSN-Windows Live
1,021
947
-7.2%
Microsoft/All Other
0.0%
905
838
-7.4%
AOL
433
445
2.6%
Mapquest/All Other
472
393
-16.7%
eBay
489
3.5%
493
464
-6.0%
Ask.com
277
263
MyWebSearch.com/ All Other
216
201
-6.9%
Fox Interactive Media
483
436
-9.8%
MySpace
475
427
-10.0%
8
9
12.5%
Craigslist.org
214
207
-3.3%
Amazon Sites
146
178
22.0%
Facebook.com
152
119
-21.7%
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com