Comscore Reports Top German Internet Properties for July

Summer Holiday Season Boosts Traffic to Retail and Travel Sites

LONDON, UK, AUGUST 28, 2007 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top German Internet properties and top gaining properties for July, based on data collected through the Comscore World Metrix audience measurement service.

The study showed that despite the onset of the summer holiday season – a time which has traditionally seen day-to-day media consumption decrease as people leave their homes and offices in search of the summer sun – the total German online population reached its highest ever figure in July, with 32.9 million unique visitors.

The top two most visited German properties were Google and Microsoft Sites, who both experienced a two percent gain in unique visitors. Google grew from 22.8 million to 23.3 million unique visitors, while Microsoft Sites grew from 17.7 to 18.1 million unique visitors. Google now reaches 71 percent of the total German Internet audience, with Microsoft Sites reaching 55 per cent.

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Dooyoo Group, an online retail property which offers price comparison and consumer opinion postings, was the fastest growing property in July, increasing total traffic by 145 percent to reach 2.2 million unique visitors. Another price comparison site, Solute GmbH grew by 18 percent to 2.1 million unique visitors. Online retail site Tchibo grew by 14 percent to 4.8 million unique visitors.

European rail travel booking site Deutsche Bahn grew by 17 percent to 5.1 million unique visitors, while travel property Expedia Inc. grew 12 percent to 3.8 million.

Bob Ivins, EVP of International Markets at Comscore, observed, “The German summer holiday season has clearly had an impact on the behavior of its online population. The success of travel and holiday sites mirrors the annual summer trend in the offline world.”

Meanwhile Ask Network experienced a 24 percent increase to attract 2.9 million unique visitors, and a leading European women’s Internet site auFeminin.com grew by 15 percent to 2.5 million unique visitors.

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com