Comscore Reports Traffic to Leading French Sites in April

News Sites See Marked Traffic Increases in Lead-up to French Election

London, UK, May 29, 2007 – Comscore, a leader in measuring the digital world, today revealed the top French Internet properties and the top gaining properties during April 2007, based on data collected through its Comscore World Metrix audience ratings service. Notable findings include:

  • Google continued to be the most-visited site in France and grew at a faster rate than the French online population in April.
  • The official sites of the two leading French presidential candidates showed substantial activity, with Sarkozy.fr seeing a particular surge at the end of the first round of voting (peaking on 23 April, with 68,000 unique visitors). Please visit www.comscore.com/images/french_election.gif for a chart that details this visitation.
  • News sites Le Monde, Nouvelobs.com and Groupe Amaury (owner of Le Parisien and L’Equipe) showed strong gains (30, 14 and 8 percent, respectively), boosted by strong public interest in the presidential elections.
  • Two rollovers of the Euro Millions (European lottery) during April drove traffic to French lottery site Francaise des Jeux up 19 percent to 1.8 million French visitors.
  • Videosharing site Dailymotion, a top-20 site, continued its rise, growing 8 percent to 6.9 million visitors.

Top 10 Online Properties
Ranked by French Unique Visitors, Age 15+
April 2007
Total France – Home and Work Locations*
Source: Comscore World Metrix

Mar.-07 (000)

Apr.-07

(000)

Percentage Change

Total French Internet Audience, Age 15+

25,050

25,388

1%

Google Sites

17,217

17,683

3%

Microsoft Sites

16,149

16,254

1%

France Telecom

14,125

13,886

-2%

Iliad/ Free.fr Sites

12,800

12,322

-4%

Groupe Pages Jaunes

10,707

10,668

0%

eBay

10,619

10,644

0%

Yahoo! Sites

11,163

10,577

-5%

Skyrock Network

8,432

8,562

2%

Wikipedia Sites

8,502

8,515

0%

Groupe PPR

8,030

7,602

-5%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 10 Gaining Properties
Ranked by Percentage Change in French Unique Visitors*
April 2007 vs. March 2007
Total French Visitors, Age 15+ – Home and Work Locations**
Source: Comscore World Metrix

Mar.-07

(000)

Apr.-07

(000)

Percentage Change

Total French Internet Audience, Age 15+

25,050

25,388

1%

Le Monde Sites

2,247

2,923

30%

Francaise des Jeux

1,541

1,830

19%

Nouvelobs.com, Quotidien temps reel

1,644

1,869

14%

Groupe Amaury

2,088

2,260

8%

DAILYMOTION.COM

6,106

6,588

8%

Paruvendu Sites

1,391

1,492

7%

CANALBLOG.COM

3,145

3,324

6%

Expedia Inc

1,750

1,847

6%

Gruner+Jahr Sites

2,148

2,260

5%

OVH Sites

1,892

1,977

4

*Ranking based on the top 100 French properties in April 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore
Comscore is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. Comscore panellists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behaviour and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com