#RIPGRPs: Evolving the Metrics That Move Us Forward
The Now is Time
A Metric for Every Reason
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines
The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB...
ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)
Comscore Begins MRC Audit
News From the Research Trenches
I joined Comscore as Chief Research officer on May 30, but this is my first post to the Comscore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry g...
An Embarrassment of Riches
How the Availability of Information Impacts Marketing Spending
Young Adults and Newspapers
Beckham in the States: From the Cosmos to the Galaxy
Spotted on Second Life...
Demonstrate the ROI of Search Marketing
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Comscore's Cookie Deletion White Paper Now Available
Cookie Deletion Whitepaper
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites