#RIPGRPs: Evolving the Metrics That Move Us Forward
On Branding Versus Direct Response Advertising
Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Millio...
Auto Advertisers Go Digital: Doing a Good Job
Based on the results of a study Comscore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for S...
Banners Still Having a Banner Quarter
Is Silicon Valley a Systemic Risk?
Comscorians Recognized at the 2009 ARF Annual Conference
I’m delighted to report that at the annual Advertising Research Conference in New York last week, Comscorians were the recipients of numerous awards.
Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!
How About Citing Some Valid and Relevant Research About the Effectiveness o...
The Comscore Data Passport - First Half 2009
Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count
OMMA Global-Hollywood
SES New York Wrap Up
Power to the People
Everton: The People's Club
Traffic With Sleeves
Cookies Still Food for Thought for Online Advertisers in Europe
Comscore Waves Goodbye to '08, Looks Ahead to '09