April 23, 2020

Being Latino Origins and Approach to Content and Measurement

Nobody knew in 2009 that Being Latino, a simple Facebook page, would one day be the successful business it has become today. Being Latino was the #3 most engaged with branded content publisher on Facebook in 2019.

So, how did they get here? And what can others learn from their success in building an organic online community?

Key Points

  • How Being Latino got started
  • How to identify and connect with your target audience
  • Three steps to successful branded content
  • How Being Latino achieves viral success
  • How Shareablee measurement has helped
  • Being Latino grow

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