- December 7, 2018

Launch in Canada: Plan Metrix Multi-Platform Powered by Vividata

Bryan Segal
Bryan Segal
Senior Vice President, Commercial
Comscore

During our December 6 launch event for Plan Metrix Multi-Platform Powered by Vividata in Canada, Comscore and Vividata shared information about the new product and how it can benefit marketers.

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Plan Metrix Multi-Platform Powered by Vividata combines internet users’ online behaviour with their offline attitudes and interests, allowing marketers to generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across platforms for greater ROI.

Topics covered in the presentation include:

  • The current Canadian landscape for media buyers and sellers
  • The power of combining online behaviour with offline consumer behaviours
  • Use cases for agencies, publishers and advertisers

For more information on Comscore Plan Metrix Multi-Platform Powered by Vividata, please contact us.

Audience Segmentation

Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...

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