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Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones

Signal and Telegram messaging apps' recent surge in engagement

New, widely-debated measures put in place by social media platforms, misinformation surrounding Whatsapp’s privacy policy update and a well-timed tweet by Elon Musk have spurred U.S. consumers to try...

What does the box-office success of "Godzilla Vs. Kong" mean for the future...

Online dating platform Bumble IPOs amidst strong online engagement metrics

How to Find Success on TikTok

TikTok reaches over 100M users in the U.S. alone, and has grown almost threefold in the past year. Marketers are eager to make the most of this rapidly growing platform…but it is still early days when...

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Online social gaming platform Roblox beats DPO expectations

Food delivery growth driving more consumers to use digital payment methods

Addressable Ads Promise Outcome-Based Metrics

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The Clear, but Disparate Impact of Covid-19

Effectively Measuring Branded Content Marketing on Social

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

The State of Social 2020 Fact Pack

Brand Innovators' TV & Cross-Screen Measurement

Frameplay & Comscore offer Brand Lift in the Gaming Space