#RIPGRPs: Evolving the Metrics That Move Us Forward
Update on the Evolution of Comscore Media Metrix 360
2009: Another Strong Year for Facebook
Advertising Effectiveness 101
Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up a...
The Click and Affiliate Marketing
Comscore Celebrates a Decade of Innovation
Facebook Surpasses 100 Million U.S. Visitors in November!
Comscore just released its November 2009 Media Metrix data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, Facebook.com s...
The 2009 Comscore Online Credit Card Report
No Time to Lose for Online Retailers
Zhu Zhu Pets: The Season's Hot Holiday Toy
Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailer...
Page Load Performance Can Affect Consumer Behavior: How Does Your Site Meas...
Key Strategies to Maximize Your Mobile Marketing
Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery
Comscore Wins 2009 Chicago Innovation Award
Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?
Travel Ad Network Conference 2009 Presentation