- November 11, 2016

UK Digital Future in Focus

During this webinar, Mike Shaw, VP Sales at Comscore, presents key insights from the “Global Digital Future in Focus” report alongside a dedicated UK analysis. This presentation outlines key trends affecting the global digital ecosystem, how the landscape has changed, how the UK has reflected these trends and what what publishers, businesses and advertisers should be aware of as they plan for 2017.

Topics covered during this presentation:

  • How platform evolution has polarised audiences and behaviours
  • Mobile isn’t detrimental to desktop, but creates new digital time and audiences
  • Where digital video is growing, and the associated opportunities

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