- November 22, 2016

Mobile Metrix Measuring with a Mobile Panel

Iván Marchant
Iván Marchant
VP Comscore Latinoamérica
Comscore

Mexico has finally taken an important step in measuring digital audiences in recent years. Comscore, with the release of September 2016 data, has officially released Mobile Panel-based Mobile Metrix® data.

The Mobile Panel will allow Comscore customers to access audience information and mobile web and app usage for both smartphones and tablets. Advertisers, Media and Agencies will be able to view complete data, at the desktop, mobile and multi-platform level for Mexico.

Some of the key highlights from the report:

  • Measuring using panels provides digital behavior at the person level.
  • MMX Multi-platform provides unduplicated insight into the behavior of the total digital audience on desktops, smartphones and tablets.
  • Online Mexican consumers have a combined mobile population of 42.7 million.
  • More than 80% of Mexican consumers use Android OS.
  • Mexico has a higher percentage of mobile usage than the rest of Latin America.

To know more about the changes that brings the measurement with a mobile panel, click here.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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