- October 2, 2015

Today's Digital Consumer

Susan Engleson
Susan Engleson
Senior Director, Products

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Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Topics include:

  • Where consumers spend their digital time
  • Consumer usage of mobile apps versus mobile browser
  • The fastest-growing digital properties
  • How consumers are interacting with social media
  • Online video consumption
  • E-commerce

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