Consumers set up a blockbuster holiday season at the Box Office
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Comscore data confirm that the proliferation of digital devices and the ability to view TV content on these devices have fundamentally altered consumers’ behavior. In this presentation, Comscore Co-Founder and Chairman Gian Fulgoni outlines the lessons that Comscore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy consumers.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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