Big Data and the Future of Digital in Brazil

In this presentation, we discuss the future of digital content consumption and how to organize the large volume of data generated daily. With all the changes in Brazilian consumer behavior, understanding it in real time becomes more essential every single day.

Eduardo Carneiro, Director of Sales in Brazil and Fernando Finotto, Lead Solutions in Brazil provided solutions to deal with the high volume of data generated daily and presented a case study that shows how flexible solutions can have a direct impact on increasing sales and campaign optimization.

Some of the key takeaways include:

• The rise of mobile is impacting digital consumption and increasing the volume and quality of data
• The ability to show that consumers utilize smartphones throughout the different periods of the day is essential to increasing and creating opportunities
• A flexible and unique big data platform solution helps to optimize the amount of work and impact on sales lift