Consumers set up a blockbuster holiday season at the Box Office
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During the Comscore Day Italia event, Gian Fulgoni, Comscore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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