- November 6, 2014

Integrating Social Media to Research Process

Speaker: Mónica Castillo and Aldo Rosales

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As part of the AMAI Congress 2014 in Mexico, there was a workshop about Social Media Research: Listening and Analyzing Engagement in Social Media where it was presented the landscape of social media and specific cases on how to leverage social media.

Some of the insights presented in the workshop includes:

  • Social Media represents 40% of the internet visits.
  • Latin America is the region with the highest engagement in Social Media sites.
  • In all regions, women are more social than men.
  • Mexico is the country with highest reach worldwide in Social Media Sites.
  • Social Media is the most important platform in the increase of ad investment in Mexico.

If you want to learn more about the products presented on the workshop, please contact us at learnmore@comscore.com

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