Consumers set up a blockbuster holiday season at the Box Office
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An overview of digital technology adoption and usage in the UK across social media, mobile and online video. Through an understanding of the rate at which consumers adopt and use new digital media offerings in these key sectors, technology start-ups and brands can make decisions around areas for further investment in order to serve consumers better.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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