- October 16, 2012

Tablets, what are the stakes for companies?

Speaker: Blandine Silverman, Sales Director, Mobile, Comscore Europe

Download now

What is the role of the tablet in business today?

In recent months, the new trend BYOD (Bring Your Own Device) emerges in the world of business. Professionals are indeed more likely to use their mobile devices at work or personal use web services (online storage in Cloud) public. This bring a new challenge (in terms of security) and a factor of competitiveness.

This presentation will answer the following questions;

  • What are the benefits of B2B tablet?
  • What are the barriers to the deployment of B2B shelves?
  • Could a tablet ever complement a PC?
  • PC and tablet cannibalization or cohabitation?

State of the art and practical advice to companies wishing to take advantage of these new habits that mess up the organization of work.