Consumers set up a blockbuster holiday season at the Box Office
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As the most important travel season of 2009 approaches, are you ready to capture the online audience of an evolving industry?
This presentation defines how the online travel industry is changing and how you can capture more of the "visitor shift" to create truly sustainable online marketing campaigns.
Now is the time to engage consumers planning their summer vacations and savvy marketers will use best practices in advertising and targeting to address consumer needs in today's online travel market. With a focus on travel industry case studies built upon Comscore's research data, Eli Goodman, Comscore Search Evangelist, discusses: