Event: Comscore Webinar - February 12, 2009

Key Trends in Mobile Content Usage & Mobile Advertising

Speaker: Kevin Muoio

With the majority of mobile consumers using cell phones for more than just talking, and increasingly smart phones setting the pace for mobile content consumption, the mobile marketplace is clearly at an inflection point. As an advertiser, agency, or publisher poised to leverage the mobile channel further, you may be considering questions such as:

What is my target audience doing and what web sites are they visiting with their cell phone?
How can I be confident that my mobile presence is paying for itself?

Kevin Muoio, discusses key drivers and trends in mobile content usage & advertising:

What does the market look like today?
What are mobile phone owners doing?
What are the key technology & business drivers?
iPhone – key consumer usage trends
Mobile Advertising – Display, SMS and Short Codes
Mobile Display Ads – current landscape for mobile