Consumers set up a blockbuster holiday season at the Box Office
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"Introducing MMX 360: The Next Generation of Audience Measurement" was presented on June 1, 2009 by Comscore CEO and Co-Founder Magid Abraham at Federated Media's 2009 CM Summit NY.
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Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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