- March 5, 2009

Webinar Case Study: How to Determine Online Consumer Healthcare Behavior

Speaker: John Mangano

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As more and more people use the internet to research health care services and to self-diagnose symptoms, questions arise: how can healthcare providers and servicers know where to focus online efforts in 2009 to ensure that they get the right message in front of the right groups?

Comscore's online healthcare expert, John Mangano, uses a case study approach to detail:

  • Who makes up today's online healthcare consumers and what is their behavior
  • Where are online healthcare consumers going, and what are they trying to learn
  • How can healthcare providers and services leverage detailed customer knowledge and internet analytics to maximize ROI for web-related marketing investments