- November 13, 2008

Adding Paid Search Muscle to Your Marketing in a Weak Economy

Speaker: Eli Goodman

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Join Eli Goodman and Joshua Stylman for "Adding Search Muscle to Your Marketing in a Weak Economy." This presentation covers trends in search that are sure to impact your campaigns next year, and will explore specific strategies to help maximize the return on your marketing efforts, including:

  • How to amplify your other marketing efforts through an integrated paid search strategy
  • How to put the competition’s marketing dollars to work for you via ad drafting
  • How to use search data as a focus group to test key messages, markets and product features