Consumers set up a blockbuster holiday season at the Box Office
The State of the European Movie Market
U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014
TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...
Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content ow...
Memorable Mom in Movies & TV Everywhere
Lights, Sirens, Action!
ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...
The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed t...
Eyes on the Road
Swords & Sandals
Days of 2014 Past
How the Oscars Measure Up
Half of Millennial Netflix Viewers Stream Video on Mobile
Animating The Big Screen
Survival of the Fittest
Aamir Khan Bollywood and Beyond
The Hunger Games
From the Page to the Screen
25-34 Year-Olds are the Heaviest Mobile App Users in U.S.