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Apps Account for 4 in every 5 US Mobile Media Minutes

Today Comscore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past...

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air an...