- September 17, 2014

Scots Take to the Web in Lead Up to Independence Vote

Ahead of Thursday’s referendum on Scottish independence, online interest in political content is peaking in Scotland. In August, 17% of Scottish users accessed Politics sites via desktop or laptop computers compared with just 11% of users in the rest of the UK, representing a 50% increase in political content penetration north of the border.

The independence debate has gathered considerable momentum in closing weeks as reach of Political sites jumped from just 10% in July to 17% in August amongst those in Scotland as users turn to the web for the latest information on this important vote.

Scots Take to the Web in Lead Up to Independence Vote

*Users in Scotland defined as those living in North East Scotland, Central Scotland and Border TV regions.
**Users in rest of UK defined as those living in UK TV regions outside of North East Scotland, Central Scotland and Border.

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