- July 13, 2016

Russia: News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour of mobile when looking at reach and time spent online. The category reach of the News/Information category is number 9 in the country, and has uncovered new opportunities with multi-platform consumption in Russia.

The category’s desktop reach decreased by 9% in the last 12 months, while reach on mobile devices increased +10% in the same period. Below you will find the key insights from the past year.

May 2016 highlights:

  • The total digital population in Russia stands at 83.6 million unique visitors accessing online content from PC and Mobile (including smartphones and tablets).
  • 62.2 million Russians accessed News/Information related properties via PC and mobile devices in May 2016.
  • In comparison to May 2015, the property Yandex News now ranks as the top News/Information property, with Total Unique Visitors having increased by 41% from May 2015, overtaking Mail.Ru News with 3% growth and RIA.RU reporting a 5% decline in growth.