- December 22, 2011

Mobile Devices are Fueling the Social Addiction

The growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. In the U.S., 64% of smartphone users accessed social networking sites at least once in October 2011, with 2 in 5 smartphone owners connecting via social networking nearly every day. In the EU5, 45% of smartphone owners accessed social networks on their mobile device during the month, with nearly 1 in 4 doing so on a near daily basis.

These findings are part of a recent Comscore report, It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed. To download the report, please visit our website.

Mobile Social Networking Access Among US and EU Smartphone Users