- August 17, 2011

Global Audience Analysis for Top Retail Sites

A recent Comscore report analyzed some of the largest global retail and auction sites with a specific look at how these sites are penetrating various geographic regions. Among destinations included in the study, Amazon Sites and Apple.com Worldwide Sites showed more globally distributed audiences compared to most other brands in the study.

Amazon Sites attracted 35.4% of its audience from North America, while Europe contributed 31.8% of visitors and Asia Pacific accounted for 24.1%. Similarly, Apple.com Worldwide Sites attracted 32.0% of its visitors from North America, while Europe contributed 29.6% of visitors and Asia Pacific accounted for 24.9%.
On the other hand, China’s Alibaba.com Corporation (85.7% and Japan’s Rakuten, Inc. (72.7%) reach sourced the vast majority of their traffic from the Asia Pacific region. Of the 10 selected sites, MercadoLibre showed the strongest concentration of visitors from a single region with 93.3% of its audience from Latin America, where it ranked as the top retail player in the region.
For the full study, please visit the Comscore website.

Composition of Regional Visitors to Select Retail and Auction Sites