#RIPGRPs: Evolving the Metrics That Move Us Forward
The annual Summit in NYC is CIMM’s flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
Connect with Comscore at the CIMM Summit in New York via this link.
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For more event details visit https://cimmsummit2025.splashthat.com/
In a world overloaded with data, numbers only matter when they reflect the people, communities, and behaviors behind them. With the launch of The Scoreboard, Comscore introduces an interactive destination that transforms measurement into a living narrative of trends shaping culture in real time. Powered by insights across TV, streaming, digital, social, and box office, The Scoreboard shows what audiences are watching, how they’re connecting, and what’s resonating now.
In this session, Comscore’s Chief Marketing Officer, Jackelyn Keller, SVP of CustomIQ, Smriti Sharma, and EVP of Commercial, Tara Gotch, will explore how methodological rigor paired with bold, visual storytelling brings consumer behavior into focus. Attendees will get a first look at how The Scoreboard translates complex datasets into stories that resonate—making measurement more relatable, actionable, and impactful for the industry.
Frank Friedman | Chief Data & Analytics Officer - Comscore Helen Katz | EVP, Research - PublicisJonathon Wells | Global Leader, Measurement Standards & Compliance - Nielsen Travis Scoles | EVP, Advanced Advertising - Paramount Jon Watts | Managing Director - CIMM (Moderator)
Identity resolution (IDR) platforms are only as good as their data foundations. This session focuses on how to rate & improve the quality of these vital measurement solutions.
Kara Pellegrino | PepsiCoJessica Tucker | NielsenSable Mi | CIMMScott McKinley | TruthsetScott Wells | The ARFMichael Vinson | Comscore (Moderator)