- July 16, 2024

IAB Video Leadership Summit

Ashbury Park
New Jersey , NJ , United States

- This event has passed -

The IAB Video Leadership Summit (VLS) serves as the annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.

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Beyond Reach: Is the Industry Ready for Full-Funnel Video Strategy?

July 16 : 09:40 am - 10:15 am ET
Renee Nelson
Renee Nelson
SVP, GM, Television and Cross Platform Products
Eric Kretzer
Eric Kretzer
Director, Video Advertising
Amazon Ads
Maureen Bosetti
Maureen Bosetti
Chief Investment Officer
IPG Mediabrands
Pam Zucker
Pam Zucker
Chief Strategy Officer
IAB

At the 2024 Video Leadership Summit of the IAB, Comscore's Renee Nelson will join this panel discussion will exploring whether the digital advertising industry is prepared to transition from a focus on reach to a comprehensive full-funnel video strategy. This session will look at the use of reach as the primary metric for video campaigns and delve into the current state of full-funnel video measurement via currently available tools and methodologies for measuring video campaign impact on various stages of the funnel - from awareness to conversion. It will also explore the challenges and solutions for integrating data from various sources to accurately attribute conversions to video campaigns.

Add to Calendar 16-07-2024 9:40:00 16-07-2024 10:15:00 America/New_York IAB Video Leadership Summit - Beyond Reach: Is the Industry Ready for Full-Funnel Video Strategy? Beyond Reach: Is the Industry Ready for Full-Funnel Video Strategy?

At the 2024 Video Leadership Summit of the IAB, Comscore's Renee Nelson will join this panel discussion will exploring whether the digital advertising industry is prepared to transition from a focus on reach to a comprehensive full-funnel video strategy. This session will look at the use of reach as the primary metric for video campaigns and delve into the current state of full-funnel video measurement via currently available tools and methodologies for measuring video campaign impact on various stages of the funnel - from awareness to conversion. It will also explore the challenges and solutions for integrating data from various sources to accurately attribute conversions to video campaigns.

Ashbury Park, New Jersey, NJ, United States of America Comscore events@comscore.com false DD/MM/YYYY