- October 10 - October 11, 2023

CIMM NYC Summit

Warner Bros. Discovery’s Corporate Headquarters
30 Hudson Yards, New York City , NY , United States

- This event has passed -

CIMM’s annual Summit in NYC will bring together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry. This year’s Summit will take place in person on October 10 and 11 at Warner Bros. Discovery’s Corporate Headquarters at 30 Hudson Yards.

Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

October 10 : 12:35 pm - 01:00 pm ET
Joe Ruthruff
Joe Ruthruff
Senior Vice President, TV/XP Analytics
Comscore
Jon Watts
Jon Watts
Managing Director
Coalition for Innovative Media Measurement (CIMM)

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., joins CIMM's John Watts to unpack the need for representativeness in measurement and what it means for different groups, including the current state of representation in national and local TV, digital and cross-platform. This session will cover insights on how viewing audiences through a representativeness lens could change KPIs, optimizations and outcomes, how privacy regulations will change expectations of measurement, and what the industry could be doing to support improvements.

Add to Calendar 10-10-2023 12:35:00 10-10-2023 13:00:00 America/New_York CIMM NYC Summit - Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., joins CIMM's John Watts to unpack the need for representativeness in measurement and what it means for different groups, including the current state of representation in national and local TV, digital and cross-platform. This session will cover insights on how viewing audiences through a representativeness lens could change KPIs, optimizations and outcomes, how privacy regulations will change expectations of measurement, and what the industry could be doing to support improvements.

 Warner Bros. Discovery’s Corporate Headquarters, 30 Hudson Yards, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY

Next-Gen Measurement: AI, Automation & Big Data

October 11 : 11:35 am - 12:00 pm
Michael Vinson, PhD
Michael Vinson, PhD
Chief Research Officer
Comscore
Helen Lum
Helen Lum
EVP of Operations
AppScience
Tameka Kee
Tameka Kee
Deputy Managing Director
CIMM (Moderator)

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?

Add to Calendar 11-10-2023 11:35:00 11-10-2023 12:00:00 America/New_York CIMM NYC Summit - Next-Gen Measurement: AI, Automation & Big Data Next-Gen Measurement: AI, Automation & Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?

 Warner Bros. Discovery’s Corporate Headquarters, 30 Hudson Yards, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY