- October 16 - October 20, 2023

Advertising Week NY 2023

The Insights Arena, The Creative Showcase Stage, and The Tech Lab
New York City , NY , United States

- This event has passed -

Celebrating the Confluence of Culture, Commerce & Creativity

Comscore will be presenting on The Creative Showcase stage on October 18 at 11:30am ET and The Tech Lab on October 19 at 11:30am ET.

Connect with us via this link or come along to our sessions, we’d love to meet you.

Connect at AdWeek

Getting It Right With Your Audience: Leveraging Responsible & Representative Media to Drive Resonance with the Consumer

October 18 : 12:10 pm - 12:40 pm
Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore
Latha Sarathy
Latha Sarathy
Chief Research Officer
ANA

Join marketing leaders and the ANA’s SeeHer project for a panel discussion with Comscore moderator Danan Ren, Senior Vice President of Client Insights and the ANA's Latha Sarathy on how to leverage responsible representative media to drive resonance and engagement from audiences. Panelists from leading brands and agencies will share best practices and learnings in incorporating representative media in content and creative.

Audience Intelligence for a Cross Platform World: Where Data Meets Content

October 19 : 11:30 am - 12:00 pm
Steve Bagdasarian
Steve Bagdasarian
Chief Commercial Officer
Comscore
Peter Chelala
Peter Chelala
Vice President of Programmatic Advertising Sales
Paramount

In today's hyper-competitive landscape, the challenge is not just about reaching audiences; it's about reaching the right audiences, in real-time. Discover the secrets to validating your campaign's success and optimizing reach, frequency, and incrementality across desktop, mobile, and CTV. Learn from industry experts as they unveil the power of scalable, granular insights that can transform your campaigns into game-changers.

Transitioning to a Multi-Currency Marketplace

October 17 : 02:10 pm - 02:40 pm
Fariba Zamaniyan
Fariba Zamaniyan
VP, Data and Advertising Sales
TiVo
Scott Worthem
Scott Worthem
EVP, Global Strategic Partnerships
Comscore

This session is presented by TiVo. As the industry embraces multiple currency options to power the advertising transaction, access to data that provides the necessary coverage and accuracy, without bias, is critical to drive success. Join TiVo for a discussion on the state of play for data from key stakeholders and how they are leveraging data to bring new approaches to currency and advertising performance measurement to fruition.