Consumers set up a blockbuster holiday season at the Box Office
Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.
On broadcast networks, Sunday’s U.S. Open Golf on WFLA (NBC) earned the highest live household rating of the week, with a 7.3. This telecast outpaced even the NBA Finals on WFTS (ABC) which earned a live household rating of 6.0. Amongst cable series, it was The Five on FOX News Channel that topped our series ranking with a live household average rating of 3.4. FOX News Channel also earned the other four positions in our series ranking, pointing to a particularly strong week for the network in the Tampa-St. Petersburg market.
On the network side, WFLA (NBC) earned the number one position amongst broadcast networks with a live household rating of 2.1 throughout the week. WTVT (FOX) was not far behind though, earning a live household rating of 2.0. On cable, FOX News Channel continued to see success, earning the number one position with an average live household rating of 1.7.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
U.S. OPEN GOLF-SUN
WFLA (NBC)
U
7.3
109,612
2
MLB on FOX
WTVT (FOX)
S
6.8
102,096
3
NBA FINALS
WFTS (ABC)
M
6.0
91,372
4
2023 U.S. Open Championship
R, F, S
5.0
75,246
5
GD DAY-BAY 8AM
M, T, W, R, F
4.1
61,913
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Tampa-St. Petersburg, FL Market, Week of Jun. 12-18, 2023.
Network:
The Five
FOX News Channel
M, T, W, R, F, S
3.4
307,208
Jesse Watters Primetime
3.1
237,765
Special Report with Bret Baier
2.9
217,839
America's Newsroom
2.1
321,249
Your World with Neil Cavuto
157,808
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Tampa-St. Petersburg, FL Market, Week of Jun. 12-18, 2023.
31,543
2.0
29,963
WTSP (CBS)
1.4
20,718
1.2
17,689
WXPX (ION)
0.7
10,708
FNC (FOX News Channel)
1.7
26,069
S1TP (Spectrum News - Bay News 9)
1.3
18,984
MSNBC
0.8
11,376
CNN
0.6
9,091
HGTV (HGTV: Home & Garden Television)
0.5
7,017
Demographics:
Interests & Habits:
Age: 55+
Interested in Physical Fitness
Income: $200k+
Golf Enthusiast
Residence: Owns Home
Recreational Fishing
Education: College or Graduate Degree
Source: Comscore TV, Preliminary Data, Jun. 12-18, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
WFLA News Channel 8
236K
701
FOX13 WTVT
202K
348
10News WTSP
108K
403
ABC Action News - WFTS/TV
42K
357
ABC7 Sarasota - WWSB
12K
468
Source: Comscore Social, PowerRankings, Jun. 12-18, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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