Consumers set up a blockbuster holiday season at the Box Office
The New England Patriots season kicked off versus the Philadelphia Eagles last Sunday. The telecast on WBZ (CBS) earned the top spot in our broadcast series ranking, thanks to a very strong rating of 34.6, or over 1 in 3 households. WBZ (CBS) continued this success in the network ranking as well, earning the number one position with an average live household rating of 2.4.
On cable, College Football on ESPN also put on a strong performance, earning a live household rating of 4.3 and the top position in the series ranking. Much like WBZ (CBS), ESPN translated this strong series performance to the network ranking, earning the number one spot with an average live household rating of 1.0 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
CBS NFL National
WBZ (CBS)
U
34.6
745.3K
2
CBS NFL Fill
33.7
726.0K
3
CBS NFL Regional Post-Gun
27.5
592.5K
4
NBC NFL TH SPECIAL
WBTS (NBC)
R
15.9
342.3K
5
NBC NFL TH PRE-KICK
12.5
268.4K
Note: Local broadcast series only; All syndicated programs & national news omittedSource: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Boston, MA Market, Week of Sept. 4-10, 2023, US.
Network:
College Football
ESPN
S
4.3
93.1K
NESN (New England Sports Network)
T
3.3
70.7K
Red Sox Report
NESN
3.2
69.4K
Charlie Moore Outdoors
3.1
67.7K
My Story
3.0
65.4K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Boston, MA Market, Week of Sept. 4-10, 2023, US.
Network Detail
Network Performance
2.4
52.7K
WCVB (ABC)
2.1
45.7K
WHDH (Independent (Broadcast))
1.4
30.4K
1.3
28.1K
WFXT (FOX)
1.0
21.0K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Boston, MA Market, Week of Sept. 4-10, 2023, US.
22.3K
FNC (FOX News Channel)
0.9
19.9K
CNN
0.6
13.6K
MSNBC
12.7K
HGTV (HGTV: Home & Garden Television)
0.5
10.5K
Demographics:
Interests & Habits:
Age: 65+
Verizon or AT&T Customer
Residence: Owns Home
PGA Golf Fan
Household: College Graduate
Engages in Sports Betting
Source: Comscore TV, Preliminary Data, Sept. 4-10, 2023, US.
Total Actions (FB, X, IG)
# of Posts
WCVB Channel 5 Boston
292.8K
719
Boston 25 News
234.6K
663
WBZ - CBS Boston
164.4K
368
NBC Sports Boston
93.9K
228
WBTS - NBC10 Boston
61.1K
568
Source: Comscore Social, PowerRankings, Sept. 4-10, 2023, US.*Disclaimer: Data Pulled 9/18/2023; All preliminary data should be used for directional purposes only
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