Consumers set up a blockbuster holiday season at the Box Office
It was all about football this week in the Detroit, MI market. Despite resulting in a loss, Sundays game between the Detroit Lions versus the Seattle Seahawks generated some strong viewership on the broadcast side. The game itself on WJBK (FOX) drove an impressive 32.3 live household rating, with nearly 1 in 3 households in the market tuning in. This strong viewership of the game coverage yielded strong results for the FOX affiliate as a whole this week, earning WJBK (FOX) the number one spot in the broadcast network ranking as well with an average live household rating of 3.8.
On the cable side, college football coverage drove strong ratings as well. Saturday’s game on the BTN (Big Ten Network) earned the title of number one series of the week, driving an average household rating of 10.8. However, in this week’s cable network ranking it was FNC (FOX News Channel) that earned the top spot with an average live household rating of 1.0.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NFL on FOX Single
WJBK (FOX)
U
32.3
511.8K
2
NFL on FOX Bonus
26.8
425.0K
3
FOX NFL Sunday Pregame
24.8
393.5K
4
NFL on FOX Post Gun
21.5
341.2K
5
FOX NFL Prekick
20.9
330.6K
Note: Local broadcast series only; All syndicated programs & national news omittedSource: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Network:
College Football
BTN (Big Ten Network)
S
10.8
170.3K
BTN
7.6
119.6K
Monday Night Football
ESPN
M
5.1
80.4K
4.4
70.1K
Monday Night Kickoff
3.9
61.4K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Network Detail
Network Performance
3.8
60.1K
WDIV (NBC)
3.4
54.6K
WXYZ (ABC)
2.8
44.2K
WWJ (CBS)
1.2
19.6K
WPXD (ION)
0.7
10.6K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
FNC (FOX News Channel)
1.0
15.3K
0.8
11.9K
MSNBC
0.6
9.9K
CNN
0.5
7.8K
HGTV (HGTV: Home & Garden Television)
7.3K
Demographics:
Interests & Habits:
Age: 55+
Sports Betting
Residence: Rents Home
NFL & College Football Fan
Household: High School Graduate
Recreational Kayaking & Canoeing
Source: Comscore TV, Preliminary Data, Sept. 11-17, 2023, US.
Total Actions (FB, X, IG)
# of Posts
WDIV Local 4 / ClickOnDetroit
248.1K
572
WXYZ-TV Channel 7
111.5K
677
FOX 2 Detroit
47.5K
629
CBS Detroit
7.9K
461
WWJ Newsradio 950
6.0K
485
Source: Comscore Social, PowerRankings, Sept. 11-17, 2023, US.*Disclaimer: Data Pulled 9/26/2023; All preliminary data should be used for directional purposes only
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