Consumers set up a blockbuster holiday season at the Box Office
It was All-Star week for Major League Baseball, and residents of the San Francisco-San Jose, CA market couldn’t look away. The MLB All-Star Game on KTVU (FOX) earned the largest live household rating amongst series on Broadcast with a 6.7. Amongst cable series, it was the 2023 Home Run Derby on ESPN that earned the top spot with a live household rating of 2.7.
On the network side, KTVU (FOX) saw continued success, with the network earning an average live household rating of 1.9 for the week, and securing the number one position amongst broadcast networks. On cable, MSNBC earned the number one network ranking for the week, pulling in an average live household rating of 0.6.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
FOX MLB ALL-STAR GAME
KTVU (FOX)
T
6.7
138.4K
2
The Ten O'clock News on KTVU FOX 2
U
4.8
99.3K
3
M, T, W, R, F
4.4
91.0K
4
S
4.2
85.5K
5
KTVU Mornings on 2 at 7am
3.8
77.5K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.
Network:
2023 MLB All Star Home Run Derby
ESPN
M
2.7
54.6K
The Last Word with Lawrence O'Donnell
MSNBC
1.0
21.0K
Deadline: White House
20.4K
The Rachel Maddow Show
19.8K
MLB Baseball
0.9
19.5K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.
1.9
39.6K
KGO (ABC)
1.8
36.4K
KPIX (CBS)
1.4
28.7K
KNTV (NBC)
20.2K
KRON (My Network TV)
0.8
16.7K
0.6
12.6K
CNN
12.2K
0.5
10.7K
FNC (FOX News Channel)
9.7K
HGTV (HGTV: Home & Garden Television)
0.3
5.5K
Demographics:
Interests & Habits:
Age: 55+
Enjoys Gambling in a Casino
Education: Has Completed Some College
Participates in Fantasy Sports
Property: Owns Residence
Watches PGA Tour Golf
Source: Comscore TV, Preliminary Data, Jul. 10-16, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
KGO - ABC7 News
201.1K
759
KTVU Channel 2
131.3K
523
KNTV - NBC Bay Area
105.6K
775
KRON 4 News
86.4K
698
KSTS - Telemundo 48
30.7K
570
Source: Comscore Social, PowerRankings, Jul. 10-16, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
Request a demo
Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...