Coronation of King Charles III

Where was all that engagement happening? As people around the world tuned in, they also liked, commented, shared, or retweeted on social, with these posts getting the most activity.

Instagram

TikTok

Facebook

Twitter

The Royal Family had the most actions across all platforms at 6.3 million. Other top engagement drivers were major global media publishers and celebrities. The top publishers were not all UK-based news sites but also included celebrity and fashion-focused publications from the US.

When looking at the top keywords on Coronation content, publishers, brands, and content creators mainly highlighted members of the Royal family on social media. Other popular topics were Westminster Abbey and the City of London.

On the day of the Coronation, people were searching for information on the Monarchy, as shown in the top English Language Wikipedia articles from the day. Articles on King Charles III drove over 856K views. Viewers were also interested to learn more about Queen Elizabeth II, Queen Camilla, and even British politician Penny Mordaunt who held a sword at the ceremony.

The high engagement levels of King Charles III’s Coronation illustrate how social media and online news outlets play a crucial role in how viewers consume and interact with event-related content. Although there are numerous channels through which news coverage can be shared, social media is a vital factor in generating discussion and driving relevancy.

To learn more about the Coronation or see how you can leverage our insights to better engage your audience, connect with one of our data experts here.