Frameplay & Comscore offer Brand Lift in the Gaming Space

Frameplay used Comscore insights to help a leading snack brand impact the growing gaming space.

There are 217 million gamers in the U.S. who spend 206 billion minutes a month engaging with gaming content. The audience is incredibly diverse: 47% are male, 53% are female.

The Scenario

A leading snack brand and their agency wanted to impact the gaming audience in a meaningful and authentic way to reinforce that the brand is a great tasting snack.

The Solution

A leading snack brand and their agency worked with Frameplay’s intrinsic in-game advertising solution to advertise within the games without disrupting the play.

Gamers are incredibly engaged with the game during play and do not appreciate being disrupted by advertising while playing their games.

Comscore’s Brand Survey Lift™ (BSL) was applied to understand the value of the media inside the game.

The Success

A leading snack brand saw brand attribute lift across the board. More importantly, this leading snack brand saw double-digital point lifts.

+31.8

Mobile Ad Recall

+32

Fit as a Game Sponsor

+46.6

Like the Brand's Sponsorship of the game

+26.2

Purchase Intent

Cary Tilds, Chief Strategy and Operations Officer, Frameplay

"Comscore provided us with the opportunity to confidently execute our media strategy for our client’s campaign. The ability to use Brand Survey Lift (BSL) to understand the value of the media was invaluable along with the capabilities to see successful lift attribution across the board at all levels."