Prove the effectiveness of your campaigns, gauge impact and gather intelligence with this suite of solutions from Comscore

Comscore’s Ad Effectiveness suite does more than measurement; we work at the core of your business to prove the effectiveness of your campaigns.

Comscore’s Ad Effectiveness suite of solutions provides the flexibility and insights you need to pull ahead in the market. With the lift solutions, gain confidence that the dollars you spend on campaigns and partners deliver the expected business lift based on your unique brand goals.

For publishers, Ad Effectiveness provides the insight to improve their clients’ marketing campaign outcomes, as well as the ability to obtain future campaign buy-in. For advertisers and agencies, Ad Effectiveness works as a one stop shop for ad delivery verification and brand survey “lift” studies.

Measure Outcomes

Use Ad Effectiveness to see if your ad campaign delivered on the intended outcomes.

Quantify Impact

Quantify the branding impact of ads delivered across desktop, mobile, social, TV, Connected TV (CTV), radio, print, out-of-home, and cinema. 

Gather Audience Intelligence

Discover which demographic attributes, such as age, gender, and income, are related to your most enthusiastic consumers.

Test Competitive Advantage

Gain a competitive advantage by comparing your property to your competition’s brand awareness and propensity to purchase.

Key Benefits

For Agencies & Advertisers For Publishers & Ad Networks

View your entire campaigns’ analysis, data, and measurements in one place across platforms.
Optimize campaign strategy with the ability to evaluate the lift contribution of networks, publishers, placements, and creatives.
Booster cross-platform campaigns by applying learnings to improve future performance.

Prove the value of your site or network of sites and grow revenue by demonstrating the ability to help drive campaign outcomes and goals.
Encourage bundled, multi-media sales by demonstrating the relative and holistic effectiveness of your various media channels.
Better package inventory based on their ability to meet specific campaign goals across media platforms.

Comscore's brand lift studies have been pivotal in retaining our partners YOY, and also in partnering with new clients who are specifically looking for data and proof of success. To be able to see how the audience is viewing our client's content and how they are interacting with it, has allowed us to see the strong parts and weaker parts of a campaign -- and optimize accordingly. Being able to lean on Comscore's professionals to present their findings in a manner that is easy for our clients to understand, has also made campaign reviews informative and productive. Being able to offer Comscore's product provides measurement that is so often required by our clients, and also proves our value as a partner. It's a win in our book!
Giannina Miranda-Stuart
Director Brand Partnerships
Cheddar News

Comscore's Brand Lift solutions allow us to consistently and effectively prove to advertisers that investing in Univision's social platforms helps them meet their business goals. Now that every dollar in a media plan is scrutinized, we strongly believe that Comscore's lift studies will show marketers that their social campaigns delivered incredible value for their target audience, further deepening our relationship with our advertisers, and encouraging repeat business.
Natalia Rodrigues
Director Strategy & Insights
Televisa Univision