The Solution
Comscore leveraged passively observed e-commerce behavior to measure the lift in brand share at online checkout among consumers exposed to the digital campaign content and determine campaign impact by publisher.
![Number 1](https://www.comscore.com/content/download/44714/2606664/file/Numbers_1_Red_01.svg)
Campaign Setup
Brand adds Comscore tags to their campaign and selects Comscore’s Action Lift (AL) to track campaign performance:
- The Comscore tag leverages behavioral data to determine exposure to campaign content.
- Comscore’s Action Lift (AL) compares passively observed e-commerce behavior between Exposed and Non-Exposed groups to measure the lift in brand share in online checkouts.
![Number 2](https://www.comscore.com/content/download/44716/2606674/file/Numbers_2_Red_01.svg)
Campaign Activated
Brand runs the campaign across multiple digital publishers to evaluate the impact holistically and by publisher.
![Number 3](https://www.comscore.com/content/download/44718/2606684/file/Numbers_3_Red_01.svg)
Performance Measured
Campaign performance is measured based on the lift in brand’s e-commerce share of online transactions
- For the entire Exposed population to assess campaign impact holistically.
- Broken out by publisher to which respondents were exposed to in order to assess the impact each publisher had on the campaign.