Featured News

15 Apr 2022 - Digiday
The cases for and against the annual TV advertising upfront model
13 Apr 2022 - AdAge
Why Gaming Will Be the Next Huge Advertising Channel
12 Apr 2022 - AdAge
Comcast Names Comscore as Nielsen Alternative
11 Apr 2022 - Axios
"Sonic" sequel has record weekend opener for a video game movie
6 Apr 2022 - AdAge
TV Measurement Inequities Pose Hurdles for Marketers
6 Apr 2022 - Adweek
LGBTQ+ Publisher Them Unveils a Brand Refresh Under New Leadership
4 Apr 2022 - AdExchanger
Polaris COO Clark On Why CTV Requires More Original Content And Data-Dri...
4 Apr 2022 - AdAge
How the Future of TV Measurement is Taking Shape
31 Mar 2022 - Adweek
WarnerMedia, Paramount Team Up for March Madness Alternative Measurement...
30 Mar 2022
The Post recorded 86.8 million total digital unique visitors in February...
29 Mar 2022 - AdExchanger
Living In A Multicurrency World, With NBCU’s Kelly Abcarian
29 Mar 2022 - Deadline
‘RRR’ Roars With $60M+ WW Debut; ‘The Batman’ Rises To $673M Global; ‘Lo...
25 Mar 2022 - MediaPost
MRC Updates TV Measurement Status, Reaffirms No Accreditation Imminent
23 Mar 2022 - AdExchanger
NBCUniversal’s ONE22 Focuses On ID Graph, Automation and Measurement
21 Mar 2022 - Business Insider
How 6 indie theaters adapted as the pandemic rocked the movie industry a...
21 Mar 2022 - Digiday
WTF is the difference between measurement and currency?
18 Mar 2022 - MediaPost
U.S. Ad Market Marks A Full-Year Of Economic Recovery In February
15 Mar 2022 - Forbes
One Year Later, The Ad Measurement Clashes Are Continuing