2024 State of Gaming Report
Diversity refers to the variety of similarities and differences among people, including but not limited to race, ethnicity, nationality, Native or Indigenous origin, gender, gender identity/expression, age/generation, sexual orientation, religion/belief system, marital status, parental/family status, socio-economic difference, appearance, language/accent, ability/disability, mental health, education, veteran status, thinking/learning style, and personality type.
Equity refers to a commitment to providing everyone with the support and access to the resources they need to be successful. This includes identifying and eliminating barriers that have prevented ALL employees' full participation and engagement within our workforce. Improving equity involves increasing fairness within the procedures, processes, and systems as well as the distribution of resources and opportunities. Our commitment to equity, a step beyond equality, acknowledges that people have different starting points, roadblocks, and needs, as they navigate their lives and careers.
Inclusion refers to an environment where equitable access to resources and opportunities for all is ensured to create a fair, healthy, and high-performing workforce. Inclusion fosters psychological safety, enabling people to feel safe, respected, valued, and motivated to contribute to and grow within a community and organization to which they belong. An inclusive environment means that all employees feel valued and accepted precisely as they are.
Belonging refers to the emotional state that the previous Diversity, Equity, and Inclusion efforts collectively aim for -- comfortability, accessibility, safety, and security in an environment where everyone can bring their authentic selves to work. When people can confidently share their ideas, collaboration, problem-solving, and decision-making can grow and thrive! Feelings of belonging impact both performance and retention and are critical to improving engagement and Comscore’s overall success.
Accessibility refers to the consideration and accommodation of a diverse and dynamic workforce's varying physical and mental needs. Retention, productivity, innovation, and increased engagement are some of the many benefits of creating an environment where every level of the employee experience (hiring, onboarding, development/promotion, evaluation, etc.) is truly accessible to all. Equitable access ensures the identification and elimination of barriers to someone’s success and growth at Comscore.
CEP’s mission is to offer a community and outlet for emerging leaders who are committed to personal growth, by providing opportunities for networking, career advancement, and civic engagement.
REAL’s mission is to promote diversity, inclusion, and representation at Comscore by building appreciation, retention, leadership, and a sense of community amongst minorities at Comscore.
From an American perspective, the term “minority” may refer to a few major racial and ethnic groups: African Americans, American Indians and Alaska Natives, Asian Americans and Pacific Islanders, and Latinos. Our content is tailored to those audiences, but REAL extends a warm welcome to our Global Comscorians who are inclusive of any group of people whose practices, race, religion, ethnicity, or other characteristics are lesser in numbers than the main groups of those classifications regionally.
It is CRA’s mission to cultivate a welcoming and safe environment for all sexual orientations and gender identities, where Comscore's lesbian, gay, bisexual, transgender, queer/questioning, intersex, and asexual+ employees can thrive professionally through education, support of community, social action, and advocacy.
It is PWCs' mission to guide members and allies in career and personal development by providing support and a safe space to talk about the hard stuff in order to achieve our goals.
Comprised of local-based chapters supported by a Global Board, PWCs collaborates closely with other Employee Resource Groups (ERGs), promoting unity with intersectionality at Comscore.
The Remote Employee Resource Group’s mission is to uncover ways to integrate more seamlessly into Comscore’s previously office-based culture, increase our remote employee’s connectivity to one another, and create an arsenal of resources that support our remote-working colleagues.
I do this work because I value not just the things that I share in common with people, but because I especially value the things that we do not share in common that expand how we think about and experience the world. There are more than 8 billion people on this planet — I can’t imagine considering only the ideas and perspectives of one group as we look toward the future!
Comscore is comprised of great people from all around the world. Inclusion is one of our core values and informs our interpersonal interactions and our corporate culture. It is every person’s job to contribute to and align with that value. We've got a lot of work ahead of us, and I believe that we have great people and capable leaders that will continue to hold themselves accountable to making diversity, equity, inclusion, and belonging flourish here. People deserve to feel safe and supported -- that safety and support includes interpersonal interactions, access to equitable pay, benefits, and professional development, as well as it includes opportunities to be connected to and sponsored by our community and our leaders.
Committing to Diversity and inclusion is committing to continuously evaluating and improving how we empower our people and impact our industry. There is no endpoint to this work. We strategize, we set and meet goals, and we always aim to be better. I am excited to contribute to creating more seats at the table and amplifying more voices in the room as Comscore grows.
At Comscore, we know that diversity and inclusion are the keys to innovation and our company’s success. By welcoming different perspectives, backgrounds, and experiences, we create a vibrant environment that fosters curiosity, creativity, and collaboration. We are committed to building a diverse workforce and ensuring equal access to exciting and challenging opportunities for growth for all. This commitment is not just a checkbox on a list of initiatives; it is the very essence of who we are, what we stand for, and where we envision our future.
I recognize the crucial role that diversity and inclusion play in shaping our products and services. This role encompasses both seeking input from diverse populations when designing our solutions, as well as creating solutions that represent these populations’ media behaviors. By embracing diverse voices and perspectives, we can develop solutions that cater to a wider range of users, addressing their unique needs and preferences. We are committed to fostering an inclusive product development process, where everyone's ideas are valued and contribute to creating innovative, inclusive, and user-centric products. Through an inclusive approach, we unlock a multitude of possibilities, deliver more impactful solutions, and shape a media measurement landscape that accurately represents the diversity of our world.
Diversity and inclusion aren't just values to uphold; they're strategic imperatives that enrich our perspectives, broaden our insights, and fuel our financial success. As CFO, I firmly believe that fostering a culture where every voice is heard, every background is celebrated, and every opportunity is accessible drives financial performance and creates sustainable long-term value. Embracing our differences improves engagement and inspires creativity, which gives Comscore a competitive advantage in this rapidly evolving global landscape.
When we think about best-in-class operations, we think about things like how we can be the most efficient, most reliable, most accurate, most current…all the “mosts” that keep Comscore humming and moving forward. We can’t achieve those “mosts” without a wide variety of perspectives and experiences in the mix, and that is one way that diversity and inclusion are both so core to our success. Inclusion is one of Comscore’s corporate values for many reasons, but especially because we simply cannot get the best and brightest ideas without ensuring that ALL of the best and brightest people have a seat at the table.
Inclusive practices not only attract and retain exceptional talent; they also form the foundation from which employees can confidently bring their best selves to the table, and that is to the benefit of our customers, our business, and our culture.
I want every employee to know and feel that they belong here, with all of the lived experience that makes them brilliant, wonderful, and talented and I want every prospective employee to know that we are excited for them to bring their own brand of “self” to work at Comscore.
When we embrace diversity in all its forms, we cultivate a culture that nurtures innovation, allows creativity to spark freely, and fosters the kind of deep empathy that builds strong teams. We are committed to building a diverse and inclusive workforce where every individual feels respected and empowered to contribute their gifts and perspectives..
We are dedicated to creating a workplace that embraces diversity and inclusion as integral components of our corporate values. We believe that a diverse and inclusive workforce is essential for driving innovation, fostering creativity, and achieving business success.
We are committed to building a culture that values and respects the unique perspectives, backgrounds, and experiences of every individual. By embracing diversity and inclusion, we not only strengthen our internal culture but also position ourselves to better understand and serve the diverse needs of our clients, partners, and their communities.
At Comscore, we believe that a diverse and inclusive workforce is representative of the media and measurement landscape not just by goal but also necessity. It is through our collective commitment to these principles that we can contribute to a world where everyone sees themselves reflected in the stories our clients tell and the data we measure. We are dedicated to being catalysts for positive change, ensuring that our impact is not only measured in numbers but in the transformative influence we have on shaping a more inclusive and equitable society.
Diversity and inclusion serve as the cornerstones for fueling innovation and driving product excellence. Nurturing a diverse and inclusive product development team unlocks a wide spectrum of talents, viewpoints, and concepts, leading to robust and influential solutions. Our unwavering dedication revolves around fostering an inclusive product landscape that embraces diversity and guarantees our offerings address the requirements of all users and the audiences we measure, championing fairness and inclusiveness at every step.
We understand the importance of identifying systemic solutions for a sustained equitable and inclusive environment.
At one time, training was held almost exclusively in the classroom at our company headquarters. Employees in other locations had to lobby for the privilege to attend while those at headquarters had full access to development opportunities. In 2017, we eliminated all in-person training and greatly expanded our content offerings. This empowered all employees to develop their desired skills on demand, without constraint. In 2022, we worked with our learning & compliance platform provider to display an employee’s preferred name rather than legal name. This seemingly small change provided a safer, more comfortable environment for our transgender and international employees. Today, we continue to seek solutions that will provide a more inclusive and equitable workplace for all.
What does ‘diversity’ mean? For me, diversity suggests a spectrum of differing thoughts or opinions. But as the question implies, diversity means different things to different people. Indeed, the word is itself derived from the Latin root diversus, meaning various. So a short journey of formative reflection sheds some light on how I came to my understanding of the word.
I grew up in a family of journalists whose daily debates about Speech, the Press and their Constitutional protections was something of a contact sport. Opinions about the scope and extent of free expression were strong and varied – but what sticks with me still is that the importance of free expression was agreed by all. Of course expression has limits. You can’t yell ‘Fire’ in a crowded theatre. That’s just common sense. And you shouldn’t hide behind the shield of ‘free speech’ to hurl insults or disparaging remarks. That’s just rude.
Yet the Constitution doesn’t spell out these limits. Why not? I expect its authors presumed we would each understand that freedom implicitly comes with responsibility. So the idyllic freedoms to speak our minds or print our thoughts are not meant to be unbounded but tempered with responsible application of common sense and civility. Thus tempered, free expression yields respectful debate and tolerant discourse to nurture diverse thought and opinion.
That is why, for me, diversity’s central tenant is a tolerant receptivity towards differing thoughts and opinions expressed by others, even though we might disagree with them. Because even if “I don't agree with what you say . . . I will defend to the death your right to say it.” Metaphorically speaking, anyway.
Diversity and Inclusion are the fundamental building blocks of my management style and show up in how I create community to solve business challenges. I spend time connecting with colleagues across the organization, and a various levels, learning from them and sharing key things from my role that may be of interest to them. Focusing on creating this community means that I have a group of colleagues, who I know have a different perspective than mine, that I can have a dialogue with to strategize on a way forward that satisfies the business needs. And, as a manager of a team I encourage them to connect with colleagues and cultivate these relationships. I also use all interactions with my team to hear their perspective and offer guidance or feedback if required. Often I may personally accomplish that task a different way, but my way is not the only way; and by staying in mindset of curiosity I can learn from how they approach solving the issue.
We own and honor our commitments to our customers, each other, and ourselves.
We work together to achieve our common purpose.
We have an insatiable desire to keep learning.
We put the customer's needs and interests at the center of our attention.
We insist that the talents and unique perspectives of every employee are valued and engaged in building our success.
We always do the right thing, even when it's not the easy thing.
We approach our work in pursuit of the cleanest, clearest solutions.
Through an enlightening series of video interviews called Listening to the Nation, the American Communities Project explores how people from different backgrounds and places define or understand terms like Diversity, Culture, Community, Inequality and Personal Responsibility. We share some of their videos here to help spread their important insights, with the American Communities Project’s gracious permission, and encourage everyone to watch with an ear towards hearing the communication gaps we each must bridge to achieve an inclusive and tolerant society.
And if you're interested in seeing how ACP uses Comscore's audience viewership data in their research, have a look at this: How Top Issues Compare to Cable News Viewership.
Comscore respectfully acknowledges that we live, work, and learn on the ancestral, unceded lands of Indigenous and First Nations peoples. It is important to understand our place in the history of the land that we occupy. Comscore has a global workforce – the below lists the cities where most of our employees reside and the indigenous peoples to whom the land belongs.
Comscore also has employees that live and work all over the world. If your location wasn’t listed above, you can find what Native/indigenous lands upon which you live and work here at https://native-land.ca/.
*no tribal website**tribe/band has so few remaining descendants that they’ve been incorporated/relocated to other tribes***tribe is extinct/no living descendants