Advocacy &
Political Solutions

Mobilize Supporters · Persuade Undecideds
Drive Donations · Neutralize Detractors

Comscore offers insights into the differing ways that diverse groups consume and use media on various platforms at the Local level, empowering pinpointed media and messaging most likely to reach an intended audience. For Political & Social Causes, our Media Optimization tools enable focused messaging for voter persuasion and mobilization, including voter registration, GOTV efforts, volunteer outreach & coordination, increased donations and more.

Blog

2024 Presidential Debate: Cross-Screen Performance

Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice President Kamala Harris,... Read more

Local Insights at your Fingertips

Our Comscore Markets® Interactive Maps, created in partnership with the American Communities Project, provide local market-level insights right at your fingertips, enabling groups or organizations to gain insights into the best media markets for placement of messaging to reach their target audiences. Read more about these Maps here

Take a closer look at our featured case studies, partnerships and research:

Congressional District CTV Index data in the News. Read StreetFight’s article with new data from the Index, unpacking why an understanding of each District is critical for advertisers wanting to optimize their allocations of media spend. See the full story here.

Broadband connectivity is a crucial element of a community’s foundation. New analysis by the American Communities Project and Comscore shows that rural communities continue to experience challenges associated with Broadband infrastructure. At the same time, CTV viewing data suggests that some of the most rural communities have CTV viewership levels that exceed the national average – a counterintuitive finding but one that repeats in rural communities across the country. Read the blog here.