Consumers set up a blockbuster holiday season at the Box Office
This methodology allows Comscore to provide brand suitability tiers that give advertisers the ability to fine-tune their brand safety applications based on risk tolerance. Clients can combine high/medium/low risk segments with numerous descriptive filters, custom keywords and phrases to protect campaigns based on their unique brand needs.
Rest assured knowing that your brand is protected with coverage that updates in real-time at the appropriate risk threshold.
Fine-tune your brand safety applications using our nuanced levels based on risk tolerance, avoiding an all-or-none approach seen with a strict block list.
The intelligent categorization technology in our Brand Protection solution employs machine learning, so segments evolve with new terminology.
High RiskMain content relates to brand suitability category and/or is related to death, if applicable.
Medium RiskMedia content or entertainment content related to brand unsafe category but does not have death implications.
Low RiskContent outside the main content article such as educational content, side bars and recommended/related articles related to the category
In her role as Managing Director, Proximic by Comscore, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.